GE2402English for Business Communication

What you will study

Course overview

GE2402 English for Business Communication provides guidance on how global workplaces in Asia operate when using English as a lingua franca. It introduces students to various business spoken and written genres that are now commonly produced in such workplaces enabled by technology in business transactions. The genres include emails, meetings, pitches, proposals, presentations, job advertisements, resumes, cover letters, interviews, webpage texts, webchat exchanges and text messages. They are delivered through in-class activities that provide a series of authentic and memorable workplace scenarios based in an Asian-based company working globally and with a UK telecommunications company. The aim is to prepare students to become professional communicators as they do face-to-face and virtual business together in English. The assessments include writing a short proposal, giving a persuasive pitch with creative ideas, negotiating ideas and making decisions in a business meeting, and writing an email.

Official PDF, page 2 · Abstract

Course content

business communication; business genres; business correspondence; internal and external communication; ethics in business communication; presentation skills; business plan writing; routine messages; persuasive messages; bad news messages; meetings, agendas and minutes; collaborative writing

Official PDF, page 7 · Keyword Syllabus

Intended learning outcomes

View official learning outcomes and conditions

CILOs                                              Weighting (if DEC-A1          DEC-A2          DEC-A3
                                                                  app.)
1              Account for the concepts of business genres,       10             x
               audiences, and purposes.
2              Describe how ‘intertextuality’ between             10             x
               shared spoken and written genres drives and
               builds meaningful communication.
3              Communicate effectively in both face-to-face        10             x              x
               and virtual environments.
4              Use accommodation strategies in                   10              x              x
               communication with first and second language
               speakers of English in a global business context.
5              Improve English communicative performance          20             x              x
               and enhance proficiency in speaking, listening,
               reading and writing in a real-world business
               setting.
6              Apply the learnt skills to produce effective        40             x              x               x
               communications in business contexts.

Official PDF, page 2 · Course Intended Learning Outcomes (CILOs)

Before you take this course

Check prerequisites, precursors and corequisites separately, together with equivalence and exclusion conditions. “and” means conditions must be met together; “or” marks alternatives. Read combined conditions in the groupings shown in the original text below.

Prerequisites

Grade D in HKAL Use of English or Grade 4 in HKDSE English Language or successful completion of English for Academic Purposes 2 (LC0200B ‒ 3 credits) or Grade B or above in English for Academic Purposes 1 (LC0200A ‒ 3 credits).

Official PDF, page 1 · Prerequisites

Precursors

Nil

Official PDF, page 1 · Precursors

Corequisites

This edition of the official syllabus does not state this item.

Additional course requirements

This edition of the official syllabus does not state this item.

Equivalent courses and conditions

Nil

Official PDF, page 1 · Equivalent Courses

Exclusive courses and conditions

Nil

Official PDF, page 1 · Exclusive Courses

Assessment and passing the course

Assessment

Continuous Assessment (%): 100; Examination (%): 0

View the original assessment table and instructions

ATs                   CILO No.           Weighting (%)   Remarks ("-" for    Allow Use of
                                                                               nil entry)          GenAI?
1                     Short business        1, 2, 5, 6         20              Group work          Yes
                      proposal
                      Students in groups                                       The level of
                      collect data, plan                                       AI adoption in
                      and write a short                                        this assignment
                      proposal                                                 is restricted
                                                                               as outlined in
                                                                               the assessment
                                                                               guidelines in the
                                                                               course.
2                     Decision-making       1, 2, 3, 4, 5, 6   25              Group work;         Yes
                      meeting Students                                         individually
                      in groups propose                                        assessed
                      and negotiate
                      ideas in a virtual/                                      The level of
                      face-to-face                                             AI adoption in
                      meeting to reach                                         this assignment
                      an agreement                                             is restricted
                                                                               as outlined in
                                                                               the assessment
                                                                               guidelines in the
                                                                               course.
3                     Email                 1, 2, 3, 4, 5, 6   20              Individual work     No
                      Students
                      individually plan
                      and write the
                      content of a short
                      business email
4                     Persuasive pitch   1, 2, 3, 4, 5, 6      25              Individual work     Yes
                      Students
                      individually                                             The level of
                      present creative                                         AI adoption in
                      ideas and persuade                                       this assignment
                      the audience                                             is restricted
                                                                               as outlined in
                                                                               the assessment
                                                                               guidelines in the
                                                                               course.
5                     In-class           1, 2, 3, 4, 5, 6      10              Individual work     Yes
                      participation
                      Students are                                             The level of
                      expected to                                              AI adoption in
                      contribute to in-                                        this assignment
                      class discussions                                        is restricted
                      and complete                                             as outlined in
                      short writing and                                        the assessment
                      speaking exercises                                       guidelines in the
                                                                               course.

Official PDF, pages 4–5 · Continuous Assessment (%),Examination (%)

Passing requirements

This edition of the official syllabus does not state this item.