Local review · Access to each material is reviewed separately. This is not a personal registration or degree audit.

City University of Hong Kong

Department of Marketing

Browse this unit’s courses or explore them through a programme curriculum.

Programmes

Courses

This lists courses with a checked unit association. Reconciliation with the full official catalogue is ongoing.

50 courses
Courses ordered by code
CourseCreditsRequirementMaterials
CB2601Marketing—See programme requirementsNo open materials
CB3042China Business Environment—See programme requirementsNo open materials
CB3043Business Case Analysis and Communication—See programme requirementsNo open materials
CB3601Global Perspectives on Contemporary Issues—See programme requirementsNo open materials
CB3645Marketing Research—See programme requirementsNo open materials
CB4601Global Marketing—See programme requirementsNo open materials
CB4604Global Business Consultancy Project—See programme requirementsNo open materials
CB4605Business Consultancy Project—See programme requirementsNo open materials
CB4606Social Innovation and Entrepreneurship Project—See programme requirementsNo open materials
GE2220Sustainable Business: Doing Good Business While Doing GoodReferenced code; full course record unavailable—See programme requirementsNo open materials
GE2248Persuasion in Everyday Life—See programme requirementsNo open materials
GE2265Introduction to Marketing—See programme requirementsNo open materials
MKT1641Exchange Learning and Reflection—See programme requirementsNo open materials
MKT1671Internship I—See programme requirementsNo open materials
MKT2643Active Learning for Professional Marketing—See programme requirementsNo open materials
MKT2643AActive Learning for Professional Marketing—See programme requirementsNo open materials
MKT2672Internship II—See programme requirementsNo open materials
MKT3600China Business Workshop—See programme requirementsNo open materials
MKT3601China Business Environment—See programme requirements2 readable
MKT3602Marketing Research—See programme requirementsNo open materials
MKT3603Consumer Behaviour—See programme requirementsNo open materials
MKT3607Design Thinking and Creativity in Marketing—See programme requirementsNo open materials
MKT3608Marketing Intelligence and Applications of Analytics—See programme requirementsNo open materials
MKT3638Marketing Internship—See programme requirementsNo open materials
MKT3643Marketing Case Analysis and Communication—See programme requirementsNo open materials
MKT3673Internship III—See programme requirementsNo open materials
MKT4604Marketing in China—See programme requirementsNo open materials
MKT4605International Marketing—See programme requirementsNo open materials
MKT4606Strategic Marketing—See programme requirementsNo open materials
MKT4610Customer Relationship Management—See programme requirementsNo open materials
MKT4611Advanced Marketing Seminar I—See programme requirementsNo open materials
MKT4613Dissertation—See programme requirementsNo open materials
MKT4622Services Marketing—See programme requirementsNo open materials
MKT4623Selling and Sales Management—See programme requirementsNo open materials
MKT4624Retail Management—See programme requirementsNo open materials
MKT4625Advertising Management and Integrated Marketing Communications—See programme requirementsNo open materials
MKT4628Digital Marketing Strategy—See programme requirementsNo open materials
MKT4629Social Media Marketing—See programme requirementsNo open materials
MKT4633Cultural Advertising—See programme requirementsNo open materials
MKT4634Fundamentals of Public Relations—See programme requirementsNo open materials
MKT4636Customer Analytics—See programme requirementsNo open materials
MKT4637Event Marketing—See programme requirementsNo open materials
MKT4639Marketing Diagnostic Residential Trip—See programme requirementsNo open materials
MKT4650Designing Brand and Customer Experience—See programme requirementsNo open materials
MKT4651Advanced Marketing Seminar II—See programme requirementsNo open materials
MKT4652Designing and Developing Innovative Products—See programme requirementsNo open materials
MKT4674Advanced Internship—See programme requirementsNo open materials
MKT4680Digital Marketing Tools & Analytics—See programme requirementsNo open materials
MKT4681Data Strategy for Marketing—See programme requirementsNo open materials
MKT4682Artificial Intelligence for Marketing—See programme requirementsNo open materials