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City University of Hong Kong · Course

MKT3601China Business Environment

2026/27 · Undergraduate

Course code
MKT3601
Credit units
3
Academic unit
Department of Marketing
Readable study materials
2 items

Course overview and requirements

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2026/27 · Official catalogue edition

The effective term printed in this PDF is Semester A 2025/26。

This outline is still being checked. Before registering, confirm entry and assessment requirements against the official document linked below.

Offering details for 2026/27 have not been checked. Confirm available sections in AIMS before registering.

The PDF Effective Term is separate from the 2026/27 catalogue year and current offering observation.

What you will study

Course overview
This course aims to provide students with suitable foundational knowledge of the business environment in China. Nature and development of the China's business environment will be analysed from social, political and economic perspectives.

Official PDF, page 2 · Abstract

Course content
Chinese Culture and Society; The Political, Economic and Legal Systems; E-commerce and Digital Marketing, The Development of Greater Bay Area; Foreign Investment in China; Consumer Market.

Official PDF, page 5 · Keyword Syllabus

Intended learning outcomes
View official learning outcomes and conditions
CILOs                                              Weighting (if DEC-A1         DEC-A2          DEC-A3
                                                                   app.)
1               Describe the economic and institutional                                         x
                systems, reforms, and business organizations in
                China.
2               Apply critical analytical thinking skills to                                    x
                evaluate current activities and progresses
                related to Chinese Business issues.
3               Identify and evaluate various problems arising                                                  x
                from the changing business environment in
                China.
4               Generate new insights into China's business                         x
                environment (the economic, legal, political,
                cultural and social environment).

Official PDF, page 2 · Course Intended Learning Outcomes (CILOs)

Before you take this course

Check prerequisites, precursors and corequisites separately, together with equivalence and exclusion conditions. “and” means conditions must be met together; “or” marks alternatives. Read combined conditions in the groupings shown in the original text below.

Prerequisites
Nil

Official PDF, page 1 · Prerequisites

Precursors
Nil

Official PDF, page 1 · Precursors

Corequisites
This edition of the official syllabus does not state this item.
Additional course requirements
This edition of the official syllabus does not state this item.
Equivalent courses and conditions
MKT3600 China Business Workshop CB3042 China Business Environment

Official PDF, page 1 · Equivalent Courses

Exclusive courses and conditions
Nil

Official PDF, page 2 · Exclusive Courses

Assessment and passing the course

Assessment
Continuous Assessment (%): 60; Examination (%): 40; Examination Duration (Hours): 2
View the original assessment table and instructions
ATs                    CILO No.             Weighting (%)     Remarks ("-" for   Allow Use of
                                                                                  nil entry)         GenAI?
1                   Performances in      1, 2, 4                30                -                  Yes
                    Class Discussion
                    Students are
                    expected to
                    participate in class
                    discussions, and
                    individual/group
                    oral presentations
                    to foster critical
                    thinking.
2                   Group Report           1, 2, 3, 4           30                -                  Yes
                    The purpose of
                    the term project
                    is to provide
                    students with
                    the opportunity
                    to develop their
                    professional
                    skills to analyse
                    the problems
                    existing in current
                    Chinese business
                    environment, and
                    their teamwork
                    skills and spirit is
                    also cultivated.

Official PDF, page 3 · Continuous Assessment (%),Examination (%),Examination Duration (Hours)

Passing requirements
This edition of the official syllabus does not state this item.
Credits, duration and edition details
Title in this edition
China Business Environment

Official PDF, page 1 · Course Title

Credits in this edition
3

Official PDF, page 1 · Credit Units

Course duration
One Semester

Official PDF, page 1 · Course Duration

Syllabus effective term
Semester A 2025/26
Levels printed in the syllabus
B1, B2, B3, B4 - Bachelor's Degree

Official PDF, page 1 · Level

Check the official document

Read or download this edition through the university link below. MKT3601 · Open the original university PDF ↗

Source · University course information ↗ · Checked 2026-10-20T14:21:27.398Z

Study materials

2 readable items

Browse by the material’s own year and type. Historical materials are study references.

2 / 2 items
  • individual book review.docx

    Other · Year unknown Term unknown · Local review material · 101 KB

    Material type follows its original classification.

  • MKT3601 LT11 Course Revision

    Other · Year unknown Term unknown · Local review material · 5.7 MB

    Material type follows its original classification.

Ready to register for this course?

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