CB4303Strategic Management

What you will study

Course overview

This course is designed to be the capstone of the BBA core program. It builds on the concepts, knowledge and skills of management (CB2300) and the different business disciplines/functions. It aims to develop the ability of students to manage the strategic issues of an organization systematically and comprehensively. This course adopts a "big picture" perspective to focus on business success. Drawing upon the language and mindset of business leaders, it provides both the conceptual tools and practical advice needed to: define, measure and achieve business success; analyze an organization and its environment; design and evaluate corporate and business strategies; understand the implications of environmental changes; and manage, or effectively participate in, strategy making/planning and implementation. The ultimate objective is to understand why and how an organization can achieve and sustain superior performance. The course may include lectures, discussions, exercises, and cases. The lectures introduce concepts, principles, theories, models and/or frameworks. Discussions, exercises and/or cases aim to apply strategic management to the complex problems faced by real organizations.

Official PDF, pages 1–2 · Abstract

Course content

This course aims to cover the following topics: Key concepts of strategic management Stakeholders and business performance External environmental analysis Internal organizational analysis Business models Business-level strategy Corporate-level strategy International strategy Ethical, corporate social responsibility and sustainability issues for strategic management

Official PDF, page 5 · Keyword Syllabus

Intended learning outcomes

View official learning outcomes and conditions

CILOs                                                 Weighting (if DEC-A1       DEC-A2          DEC-A3
                                                                     app.)
1              Demonstrate understanding of the key concepts,                       x           x
               principles, theories, models & frameworks of
               strategic management.
2              Generate a systematic and comprehensive                                          x               x
               strategic-level analysis of an organization and its
               environment.
3              Develop and justify appropriate business                             x           x               x
               strategies and corporate strategies.
4              Integrate knowledge and skills from different                         x           x               x
               business disciplines into strategic analysis and
               strategy making.
5              Demonstrate skills that are important to                             x           x               x
               business success, including critical thinking,
               managing strategic issues, oral and written
               communication, and working as a team.

Official PDF, page 2 · Course Intended Learning Outcomes (CILOs)

Before you take this course

Check prerequisites, precursors and corequisites separately, together with equivalence and exclusion conditions. “and” means conditions must be met together; “or” marks alternatives. Read combined conditions in the groupings shown in the original text below.

Prerequisites

CB2300 Management

Official PDF, page 1 · Prerequisites

Precursors

Nil

Official PDF, page 1 · Precursors

Corequisites

This edition of the official syllabus does not state this item.

Additional course requirements

This edition of the official syllabus does not state this item.

Equivalent courses and conditions

Nil

Official PDF, page 1 · Equivalent Courses

Exclusive courses and conditions

Nil

Official PDF, page 1 · Exclusive Courses

Assessment and passing the course

Assessment

Continuous Assessment (%): 70; Examination (%): 30; Examination Duration (Hours): 2

View the original assessment table and instructions

ATs                  CILO No.             Weighting (%)      Remarks ("-" for   Allow Use of
                                                                                     nil entry)         GenAI?
1                       Individual           2, 3, 4, 5           20                 -                  No
                        contribution
                        to meetings,
                        discussions and
                        exercises
2                       Test(s) or Quiz(zes) 1, 4, 5              20                 -                  No
3                       Team project       2, 4, 5                30                 -                  No
                        Student teams will
                        produce a written
                        report and present
                        their analysis
                        orally.

Official PDF, page 3 · Continuous Assessment (%),Examination (%),Examination Duration (Hours)

Passing requirements

This edition of the official syllabus does not state this item.