CB4303Strategic Management

这门课学什么

课程简介

This course is designed to be the capstone of the BBA core program. It builds on the concepts, knowledge and skills of management (CB2300) and the different business disciplines/functions. It aims to develop the ability of students to manage the strategic issues of an organization systematically and comprehensively. This course adopts a "big picture" perspective to focus on business success. Drawing upon the language and mindset of business leaders, it provides both the conceptual tools and practical advice needed to: define, measure and achieve business success; analyze an organization and its environment; design and evaluate corporate and business strategies; understand the implications of environmental changes; and manage, or effectively participate in, strategy making/planning and implementation. The ultimate objective is to understand why and how an organization can achieve and sustain superior performance. The course may include lectures, discussions, exercises, and cases. The lectures introduce concepts, principles, theories, models and/or frameworks. Discussions, exercises and/or cases aim to apply strategic management to the complex problems faced by real organizations.

校方 PDF 第 1–2 页 · Abstract

课程内容

This course aims to cover the following topics: Key concepts of strategic management Stakeholders and business performance External environmental analysis Internal organizational analysis Business models Business-level strategy Corporate-level strategy International strategy Ethical, corporate social responsibility and sustainability issues for strategic management

校方 PDF 第 5 页 · Keyword Syllabus

预期学习成果

查看校方学习成果与对应条件

CILOs                                                 Weighting (if DEC-A1       DEC-A2          DEC-A3
                                                                     app.)
1              Demonstrate understanding of the key concepts,                       x           x
               principles, theories, models & frameworks of
               strategic management.
2              Generate a systematic and comprehensive                                          x               x
               strategic-level analysis of an organization and its
               environment.
3              Develop and justify appropriate business                             x           x               x
               strategies and corporate strategies.
4              Integrate knowledge and skills from different                         x           x               x
               business disciplines into strategic analysis and
               strategy making.
5              Demonstrate skills that are important to                             x           x               x
               business success, including critical thinking,
               managing strategic issues, oral and written
               communication, and working as a team.

校方 PDF 第 2 页 · Course Intended Learning Outcomes (CILOs)

我能不能修这门课

先修、建议先备和并修要求分别查看；等同及互斥条件也会影响选课。and 表示同时满足，or 表示备选；组合条件按下方原文分组阅读。

先修条件

CB2300 Management

校方 PDF 第 1 页 · Prerequisites

建议先备知识

无（校方注明 Nil）

校方 PDF 第 1 页 · Precursors

并修要求

该版官方课纲未列明该项。

其他修读要求

该版官方课纲未列明该项。

等同课程及条件

无（校方注明 Nil）

校方 PDF 第 1 页 · Equivalent Courses

互斥课程及条件

无（校方注明 Nil）

校方 PDF 第 1 页 · Exclusive Courses

怎么考，怎样才算通过

考核方式

Continuous Assessment (%): 70; Examination (%): 30; Examination Duration (Hours): 2

查看校方原始考核表与使用要求

ATs                  CILO No.             Weighting (%)      Remarks ("-" for   Allow Use of
                                                                                     nil entry)         GenAI?
1                       Individual           2, 3, 4, 5           20                 -                  No
                        contribution
                        to meetings,
                        discussions and
                        exercises
2                       Test(s) or Quiz(zes) 1, 4, 5              20                 -                  No
3                       Team project       2, 4, 5                30                 -                  No
                        Student teams will
                        produce a written
                        report and present
                        their analysis
                        orally.

校方 PDF 第 3 页 · Continuous Assessment (%),Examination (%),Examination Duration (Hours)

通过条件

该版官方课纲未列明该项。