CB2203Data-driven Business Modeling

这门课学什么

课程简介

Part II Course Details Abstract This course aims to develop students’ ability to formulate, analyse and solve business problems using data modeling. Real problems that companies encounter on a day-to-day basis are presented, with the aim of helping students derive applicable principles and link principles to practice. The goal of the course is to train students to become effective modellers who can derive data models for solving business problems in various functional areas.

校方 PDF 第 1–2 页 · Abstract

课程内容

Keyword Syllabus Business Modeling and Analysis Data structure for different applications, Data analysis, Business modeling process, Problem formulation, Relationship analysis, Structural “what-if” analyses, Break-even analysis. Multiple Regression Models Concept of linear models, Data analysis using multiple regression models, Model significance. Statistical inferences about regression parameters. Optimization with Excel Solver Optimization, Use of Excel Solver, Sensitivity analysis, Applications include investment problem, inventory problem, optimal product mix, workforce and project scheduling, assignment problem, production planning, transportation problem. Business Analysis through Simulation Simulation, Monte Carlo method, Newsvendor problems, Queueing problems, Overbooking problems.

校方 PDF 第 5 页 · Keyword Syllabus

预期学习成果

查看校方学习成果与对应条件

Course Intended Learning Outcomes (CILOs)
               CILOs                                                Weighting (if DEC-A1        DEC-A2          DEC-A3
                                                                    app.)
1              Demonstrate critical thinking skills in              20                 x
               formulating problems with data models from
               the given descriptions of business situations.
2              Apply probabilistic models to incorporate            20                          x
               uncertainty for effective decision making.
3              Use spreadsheet and computer software for data 20                                x
               analysis and model building.
4              Interpret information and numerical data from        20                          x
               analysis and model output.
5              Produce structured, well-organised and fluent         20                                          x
               text in communicating problem, analysis and
               findings to non-specialists.

A1: Attitude
Develop an attitude of discovery/innovation/creativity, as demonstrated by students possessing a strong sense of curiosity,
asking questions actively, challenging assumptions or engaging in inquiry together with teachers.

A2: Ability
Develop the ability/skill needed to discover/innovate/create, as demonstrated by students possessing critical thinking skills
to assess ideas, acquiring research skills, synthesizing knowledge across disciplines or applying academic knowledge to
real-life problems.

A3: Accomplishments
Demonstrate accomplishment of discovery/innovation/creativity through producing /constructing creative works/new
artefacts, effective solutions to real-life problems or new processes.

校方 PDF 第 2 页 · Course Intended Learning Outcomes (CILOs)

我能不能修这门课

先修、建议先备和并修要求分别查看；等同及互斥条件也会影响选课。and 表示同时满足，or 表示备选；组合条件按下方原文分组阅读。

先修条件

无（校方注明 Nil）

校方 PDF 第 1 页 · Prerequisites

建议先备知识

CB2200 Business Statistics; or MA2172 Applied Statistics for Sciences and Engineering or equivalent

校方 PDF 第 1 页 · Precursors

并修要求

本页尚无已核实的这一项信息。

其他修读要求

本页尚无已核实的这一项信息。

等同课程及条件

无（校方注明 Nil）

校方 PDF 第 1 页 · Equivalent Courses

互斥课程及条件

MS3261 Business Modeling with Spreadsheets CB2011 Solving Business Problems with Spreadsheet Modeling

校方 PDF 第 1 页 · Exclusive Courses

怎么考，怎样才算通过

考核方式

Continuous assessment: 50%; Examination: 50%; Examination duration: 2 hours

各项考核占多少分

考核项目	比重	生成式 AI 使用	备注与限制
AssignmentsCILO 1, 2, 3, 4, 5	20%	是（Yes）	The assignments are designed to help students practise their problem-solving skills and obtain hands-on experience using spreadsheet modeling tools.
QuizzesCILO 1, 2, 3, 4	30%	是（Yes）	The quizzes are designed to assess students’ ability in problem formulation and business modeling.

校方 PDF 第 3 页 · Assessment Tasks / Activities (ATs)

查看校方原始考核表与使用要求

Assessment Tasks / Activities (ATs)
                        ATs                  CILO No.            Weighting (%)            Remarks ("-" for   Allow Use of
                                                                                          nil entry)         GenAI?
1                       Assignments          1, 2, 3, 4, 5        20                      -                  Yes
                        The assignments
                        are designed to
                        help students
                        practise their
                        problem-solving
                        skills and
                        obtain hands-
                        on experience
                        using spreadsheet
                        modeling tools.
2                       Quizzes            1, 2, 3, 4             30                      -                  Yes
                        The quizzes
                        are designed to
                        assess students’
                        ability in problem
                        formulation and
                        business modeling.

通过条件

该版官方课纲未列明该项。

校方 PDF 第 3–5 页 · Passing Requirements